Where your audience is, when they are most receptive, and how much it costs to reach them. Answered before a single rupee is spent.
Most businesses waste advertising budgets by buying media without a plan. Jagroots approaches media planning as a strategic exercise: mapping the right channels, the right formats and the right timing for a brand's specific audience, market and objective. We plan and buy across traditional and digital media with the brand strategy always at the centre.
We map the right channels, formats and timing for a brand's specific audience and objective before any budget is committed, so money reaches the right people.
Radio, print, outdoor and digital are planned and bought as one, with the brand strategy at the centre rather than each channel run in isolation.
Budget allocation, a media calendar and post-campaign analysis mean every plan is measured, learned from and improved.
Audience, market and objective translated into a channel and format strategy.
Budget split across channels and timed against a media calendar.
Planning and buying across radio, print, outdoor and digital.
Post-campaign media analysis to sharpen the next plan.
A media planning agency decides where, when and how a brand's advertising budget is spent: which channels, which formats and what timing will reach the right audience most efficiently. Jagroots plans and buys across radio, print, outdoor and digital, with the brand strategy at the centre.
Yes. Jagroots plans and buys across traditional media like radio, print and outdoor as well as digital channels including social and search, treating them as one coordinated plan rather than separate silos.
Every plan includes budget allocation and ROI planning up front, and post-campaign media analysis afterwards, so results are measured and each plan informs the next.