15 years of branding and advertising experience, including work on national brands like Tata Sky, Red FM and Meru, among others, followed by founding Jagroots in January 2015. The agency is now 11 years strong and growing.
An education that no classroom could give.
Rohit Jagtap built the first part of his career inside some of India's most demanding brand environments: working on national brands like Tata Sky, Red FM and Meru, among others. Not as an observer, but in the rooms where brand decisions were made, where media was planned, and where campaigns were fought for and budgets were defended.
That experience revealed something most agency founders never learn: the gap between a brand being built correctly and incorrectly almost always comes from fragmentation. A designer who doesn't know the media plan. A media buyer who doesn't understand the brand strategy. Every handoff is where brands lose coherence.
Jagroots was founded on one idea: end-to-end, or nothing.
The name carries the intent: roots that spread, deep in strategy and wide in capability. Jagroots Brand Solutions opened in Mumbai in January 2015 with a clear mandate: to be the agency that handles everything a brand needs, from first identity to full market presence, without the client coordinating between multiple vendors.
The first years were about proving the model. Brand identities, packaging, campaigns, brand launches. Clients across hospitality, retail, wellness and agriculture. Every engagement built the same way: understand the business first, build the brand second, execute across every medium third.
9 cities. 10+ sectors. 50+ brands. The model works.
Over 11 years, Jagroots has worked across Maharashtra and beyond: Pune, Mumbai, Nashik, Delhi, Navi Mumbai, Kolhapur, Ahilyanagar, Nagpur, Goa. New brands launched to market. Legacy brands repositioned for new audiences. Growing businesses given the brand infrastructure to scale.
The work spans branding and identity, advertising across print, digital, radio and outdoor, media planning, packaging, web and app design, and brand consultancy. Strategy to execution. The same team. The same thinking. Every time.