"Not just a store. A landmark."
A six-floor, large-format saree destination built from the ground up: identity, space, teaser, launch and beyond. Where retail meets experience.
The challenge wasn't only creating a brand from scratch. It was bringing a large-format retail showroom to life across identity, space and scale: multi-city visibility, high footfall, and seamless coordination across six floors and dozens of touchpoints, all launched from the ground up.
In large-format retail, size alone doesn't impress. Experience does. Every floor, every wall, every touchpoint shapes how the brand is perceived. Scale was never the constraint here. It was the opportunity.
Build beyond a logo. We designed a unified brand language and carried it consistently across space, campaigns and every consumer touchpoint: from pre-launch buzz to immersive in-store storytelling to a high-visibility launch across the city.
A distinctive identity system. Logo, colours and typography rooted in tradition and designed for modern recall.
Six floors. One story. From the entrance to the elevators, walls to pillars, every space was designed to communicate.
Curiosity before launch. Hoardings, cinema branding and digital teasers built anticipation across the city before the doors opened.
A high-visibility rollout. Press ads in Times of India and Lokmat, magazine ads, hoardings, multiplex branding and digital amplification.
Sustaining momentum after launch. Consistent festive, collection and offer campaigns designed to drive recall and footfall.
When scale meets strategy, a store doesn't just open, it announces itself. Built from the ground up across identity, space, teaser and launch, Adgaonkar Silk & Sarees entered the market not as another showroom but as a destination: a landmark where retail meets experience.
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